SEO stands for Search Engine Optimization, and it is the process of optimizing a website’s technical setup, content relevance, and link popularity so that its pages become easier to find, more relevant, and more trustworthy for user search queries. As a result, search engines rank these pages higher in search results. SEO techniques such as improving core web vitals, creating high-quality and relevant content, and optimizing website performance help build a strong online presence and achieve better rankings.

Search engines reward SEO practices that focus on improving the user search experience. Websites that provide valuable, well-structured, and user-focused content are more likely to rank higher. Common SEO best practices include using target keyword phrases in page titles, meta descriptions, and headings (H1); creating descriptive, keyword-rich URLs instead of random strings; and applying schema markup to help search engines understand the content of a page. Avoiding black-hat techniques like keyword stuffing and focusing on quality ensures your website remains credible and compliant with search engine guidelines.

Search engines are designed to help users find accurate and useful information online. Whether people are researching a product, searching for local services, or planning a trip, search engines are often the first place they turn. For businesses, this creates a powerful opportunity to attract relevant and qualified traffic to their websites.

SEO is the practice of positioning your website to rank higher on search engine results pages (SERPs) to increase visibility and traffic. The main goal is often to appear on the first page of Google for keywords that matter most to your target audience. Therefore, SEO is not only about technical optimization but also about understanding user intent. By researching the right keywords and creating content that matches user needs, businesses can drive sustainable organic traffic and long-term growth.